App Store Optimization is the process of improving app downloads. It helps to reach the website to many audiences these visitors can then potentially be converted into customers. so it directly help to grow your business.
Organic Traffic - Increase
Bounce Rate - Decrease
Average Visit Duration - Increase
Pages Per Session - Increase
ASO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.